Why Raw

Dogs are built to eat meat, organ and bone. A fresh raw diet gives them exactly that, with nothing cooked out and nothing added to bulk it up.

What's in every block

  • 85% chicken: whole, bone-in, for protein and natural calcium
  • 10% beef liver: one of the most nutrient-dense foods there is
  • 5% vegetables: carrots and parsley, plus eggs, apple cider vinegar, sunflower oil and MSM/glucosamine

Why owners make the switch

People switch to raw for shinier coats, smaller and firmer stools, better weight control, and dogs who actually get excited at mealtime. Every dog is different, so if your dog has a health condition, talk to your vet before changing their diet.

Why we portion it for you

The hardest part of feeding raw is getting the amount right. Our meal plan quiz works out how many ¼ lb blocks your dog needs a day from their weight, age, activity and body condition, then we deliver exactly a week's worth.

Create your meal plan →